We’re excited to announce that our client and partner ReadyUp has recently launched the interactive platform that keeps track of esports and gaming events, automates how they are organized and marketed, and fuels gaming communities. The industry needed it, the communities waited for it – the pandemic only pushed the pedal. With so many people in lockdown and lots of companies forced to reschedule a bunch of physical events and turn them into digital events, the platform couldn’t have landed at a better time.
The story behind this welcome launch goes back to 2017, when ReadyUp wanted to solve life-long problems for video gamers such as finding and competing with compatible players. To make it happen, ReadyUp CEO Roderick Alemania teamed up with famous professional gamers Jonathan “Fatal1ty” Wendel and Dan “Greenskull” Hammil. Our team of designers and engineers were happy to help shape their vision into an esports matching platform for pros, competitive amateurs or weekend players.
Over the course of 2 years, ReadyUp discovered that gamers are not only about playing, training, and competing. They also need help with event discovery, engagement, calendaring, and transactions. Another insight was that video games companies had a hard time and lacked the tools for driving awareness around online or offline tournaments, downloadable content, streams, in-game experiences, product releases, big announcements.
“It’s really hard to find out what events are taking place and when. The video game companies don’t do the best job driving awareness. Once you become aware of an event, there’s really no easy way to put it into your calendar on your mobile phone. We also feel the industry hasn’t done a good job surrounding that event with all the ways to engage in a transaction. That’s what ReadyUp is doing,” CEO Roderick Alemania said in a recent interview for VentureBeat.
Identifying these modern needs for both gamers and gaming companies and the ways to fulfil them inspired ReadyUp to reimagine the platform and switch from a consumer business to a business-to-business model. With this new mission in mind, the esports matching platform evolved into a B2B event management solution that helps companies stage their events so that marketing and discovery can be more automated, less expensive and easier to execute.
Now ReadyUp’s customers can use the platform to engage players, register for tournaments, watch live content, buy tickets and merchandise, share with friends, and sync with their mobile calendars so they never miss their favourite events.
With initial partners such as ESL Gaming, National Association of Collegiate Esports (NACE), and Topgolf, ReadyUP, the new platform is bound to address an audience of more than 15 million people.
“Every startup is a journey, and this is no different than any other startup I’ve had,” Alemania said. “It’s been fun. It’s exciting to launch the product, and we’re seeing a really strong product-market fit right now. This is by far the hardest, but most rewarding, thing I’ve ever done in my career. I’m glad I did it later in my career because experience counts for a lot of things,” said CEO Roderick Alemania.