Thanks everyone who joined me at Product Camp Bucharest, on Sep 14th, 2017. We had fun deconstructing innovation and marketing as two essential tools of modern business.
In 1954, Peter Drucker – famous business author – said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. The talk is all about that: how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Watch the talk and browse the full deck:
About the speaker
Mike is the Chief Innovation Officer at QUALITANCE. Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.