BCR Asigurări de Viață Vienna Insurance Group and QUALITANCE digitize the insurance customer experience
BCR Asigurări de Viață Vienna Insurance Group and QUALITANCE digitize the insurance customer experience

BCR Asigurări de Viață Vienna Insurance Group and QUALITANCE digitize the insurance customer experience

We are delighted to share with you that together with our partner BCR Asigurări de Viață VIG we have just launched a new digital experience which offers customers quick access and efficient interaction with the savings, protection and investment products and services of the insurance company. Through a dedicated digital platform, customers can now manage from anywhere and anytime their purchased products and services, benefiting from effective online information, communication, and payment tools.

An important step the insurance company has taken in digitizing the customer experience is the development of the www.bcrasigviata.ro platform and of the “My account” Section, which brings efficiency to the fore, eliminates the customer’s dependence on a certain work schedule or a waiting period and significantly reduces the workload in the company’s call centers.

Focused on the customers’ needs for immediate assistance, efficiency, and transparency in managing savings, protection and investment products and services, the platform allows them to quickly create a personal account where they can leverage all the autonomy they need. Customers can now access their insurance policies 24/7, from any device, pay insurance premiums in complete safety, analyze the evolution of investment funds, as well as view new products and services. The bureaucratic burden in the occurrence of unforeseen events protected by insurance, such as death, accident, serious illness, disability, hospitalization, temporary incapacity for work or unemployment, has been eliminated as customers can now instantly use the platform to inform the insurance company and track the evolution of their compensation file in real-time.

“Now as almost all of us are running our lives mostly online, digitizing the interaction with our customers comes as a natural and much needed step. Through this state-of-the-art digital platform, which we have built together with our technology partner QUALITANCE, we are reinforcing our commitment to our customers and their families, offering them a simplified experience of saving, protecting and investing. For BCR Asigurări de Viață VIG, supporting customers means not only guaranteeing their financial stability, but also offering them tools that allow them to make well-informed decisions, benefit from immediate assistance, and have the freedom to manage their own products and services on any device, at any time, including in the case of unforeseen events,” declares Erwin Hammerbacher, CEO of BCR Asigurări de Viață VIG.

“The digital transformation projects we have successfully carried out in ​​the field of financial services have led us to a deep understanding of customers’ need to enjoy a simple, modern, and efficient online experience when choosing a product or service. At the same time, reality shows us that, although people make insurance and investment decisions with a long-term perspective, their sense of security and stability is strongly influenced by how easily they can access relevant information and how fast they can benefit from protection at any given time. We are excited that together with BCR Asigurări de Viață VIG we had the opportunity to create such a supportive and smooth experience available to customers with just a click”, adds Radu Constantinescu, CEO of QUALITANCE.

BCR is the main partner of BCR Asigurări de Viață VIG, which offers customers products and services adapted to their most diverse needs for protection, savings and investment, from life insurance attached to loans, to insurance products that have a savings component with a guaranteed yield or Unit Linked.

In the last four years, QUALITANCE has leveraged the experience gained in international and local projects, accelerating the digital transformation of banking services through partnerships with BCR Erste, Banca Transilvania, and Raiffeisen Bank and is currently running digitization projects in the insurance field as well.


QUALITANCE is an international tech and innovation company that builds digital products and businesses for global organizations. QUALITANCE leverages behavioral design and emerging technologies such as AI and Machine Learning to create innovative digital products and services and help large organizations step in the digitally hyper-scalable 21st-century economy.

With 15 years in the market, the company has built its presence across 3 continents – Europe, US & Australia – from Bucharest to San Francisco, New York and Sydney, and has worked with some of the world’s biggest companies – News Corp, Virgin, IKEA, Johnson & Johnson, or Ford – on digital transformation and innovation solutions.

QUALITANCE has been recognized by the Financial Times 1000, Inc.5000 Europe, Deloitte Technology Fast 50 Central Europe and Technology Fast 500 EMEA as one of the fastest-growing technology companies. In 2017, QUALITANCE was awarded Company of the Year by the Employers Association of the Software and Services Industry (ANIS). In 2018, the Bucharest Stock Exchange presented QUALITANCE with the Made in Romania Award for being one of the companies that will contribute to the growth of the national economy.

For more information, please visit www.qualitance.com

About BCR Asigurări de Viață

Vienna Insurance Group BCR Asigurări de Viață Vienna Insurance Group is a member company of Vienna Insurance Group, the leading insurance group in Central and Eastern Europe. It was founded in 2005 as a subsidiary of BCR and then taken over in 2008 by Vienna Insurance Group (VIG), which became the majority shareholder of the company. Since 2009, the company has become the leader in the bancassurance market and occupies the second position in the Romanian life insurance market. Customer orientation, constant adaptation to market changes, innovation, as well as the excellent partnership with the largest bank in Romania, BCR, are reflected in the quality of insurance products launched in the banking network, in the quality and diversity of the portfolio and last but not least, in the company’s results and the recognition it enjoys on the Romanian insurance market.