Unlocking the Potential of Immersive Realities
Unlocking the Potential of Immersive Realities

Wednesday 14th of November 2018 10:00 AM
Jeff Jaffers, Mike Parsons

What happened to VR? Is it dead? Why is there so much buzz around Augmented Reality? What’s Mixed Reality all about?

This Future Horizons edition, “Unlocking the Potential of Immersive Realities” explores how AR, VR & MR will influence our lives, reviewing the countless possibilities that these technologies for industries other than entertainment.

The combined global market size of augmented and virtual reality is currently valued at $ 27 billion. The latest statistics predict that by 2022 the AR & VR market will reach $ 209 billion, mostly due to the ease of development and awareness among consumers.

With tech giants helping developers and creatives secure state-of-the-art tools such as Apple’s ARKit and Google’s ARCore, the number of immersive applications will grow exponentially far beyond the entertainment space.

 QUALITANCE Chief Innovation Officer Mike Parsons and digital innovator Jeff Jaffers will discuss the latest trends in AR, VR and MR, revealing how immersive tech builds mind-blowing experiences and instills strong emotional bonds with products, brands, cultures and societies. Together they will also identify the high potential for growth in the business landscape, zooming in on healthcare and advertising use cases.

About Jeff Jaffers

Jeff is an internationally renowned producer, director and digital innovator. As a Senior Partner and Creative Producer at Luscious, Jeff has been creating groundbreaking immersive reality, digital entertainment and experiential communication for high-profile international clients.

Jeff has been working in the media and production as a VFX producer and director for over 20 years. Due to his intimate knowledge of all aspects of TVC, media and post production, from high-end visual effects to animation design, Jeff has delivered films for award-winning directors and designers and won large-scale projects for corporations and cultural institutions, such as the Australian War Memorial First World War 1 gallery audio-visual refit.

Key takeaways

  • A candid parallel between VR’s demise & AR’s rise, utility & entertainment
  • The latest user experience trends in AR, VR, and MR
  • Extended Reality, Mobile & AR, Mixed Reality & Artificial Intelligence
  • Immersion experiences beyond the headset
  • Immersive reality applications in healthcare, advertising and more

FUTURE HORIZONS is a QUALITANCE series advocating emerging technologies that fuel innovation: Artificial Intelligence, IoT, Blockchain, Augmented Reality, Autonomous Vehicles, Facial Recognition.