Digital Innovation: Principles & Methods
Digital Innovation: Principles & Methods

Thursday 18th of October 2018 02:30 PM
Stejarii Country Club
Adina Rotileanu, Dana Demetrian, Ioan Iacob, Mike Parsons, Natalia Chirițescu

Designing breakthrough products that customers love and are both viable and profitable is a wild adventure. The “Digital Innovation: principles and methods” talk-show tackles what it takes to build revolutionary products and experiences.

This event, which is organized by QUALITANCE and part of Finmedia’s Romanian Economic Forum, brings on stage 5 inspiring innovators:

  • Dana Demetrian, VP of Retail, BCR
  • Adina Rotileanu, Marketing and Development Director, Sodexo Romania
  • Natalia Chirițescu, Country Sales Director, Vodafone Global Enterprise
  • Mike Parsons, Chief Innovation Officer, QUALITANCE
  • Ioan Iacob, Managing Partner & CEO, QUALITANCE

Watch the full video: 

Key takeaways:

  • New mentalities and working methods in the digital era;
  • Waterfall vs. Agile. Essential differences of approach to the development process;
  • From Agile to Super Agile: Rapid Prototyping – the fastest and least risky path from idea to product;
  • Design Thinking: the new philosophy behind really user-centric products and services;
  • Skunkworks: enterprise innovation at the speed of start-ups.