Designing breakthrough products that customers love and are both viable and profitable is a wild adventure. The “Digital Innovation: principles and methods” talk-show tackles what it takes to build revolutionary products and experiences.
This event, which is organized by QUALITANCE and part of Finmedia’s Romanian Economic Forum, brings on stage 5 inspiring innovators:
- Dana Demetrian, VP of Retail, BCR
- Adina Rotileanu, Marketing and Development Director, Sodexo Romania
- Natalia Chirițescu, Country Sales Director, Vodafone Global Enterprise
- Mike Parsons, Chief Innovation Officer, QUALITANCE
- Ioan Iacob, Managing Partner & CEO, QUALITANCE
Watch the full video:
Key takeaways:
- New mentalities and working methods in the digital era;
- Waterfall vs. Agile. Essential differences of approach to the development process;
- From Agile to Super Agile: Rapid Prototyping – the fastest and least risky path from idea to product;
- Design Thinking: the new philosophy behind really user-centric products and services;
- Skunkworks: enterprise innovation at the speed of start-ups.