QUALITANCE partners with beverage leader in new product discovery
QUALITANCE partners with beverage leader in new product discovery

QUALITANCE partners with beverage leader in new product discovery

Bucharest, April 22nd, 2020 – We are excited to share that we have entered a new innovation partnership with Coca-Cola HBC Romania. The product discovery partnership, in which QUALITANCE will be studying new trends in Romanian consumers,  will go deep into the emerging needs of consumers for the purpose of matching them with new, breakthrough digital services.

The partnership, which began in late 2020, is tackling several trends that are driving change in the beverage industry. These trends include sustainability, health, wellness and the never-ending desire for convenience. Customer centricity stands as the solid base of success today, and the product is meant to better address customers’ needs in the digital era.

“We are excited to be working with the Coca-Cola HBC Romania team to define new possibilities with their customers. 2021 is the perfect moment to create growth products that will fuel engaging conversations and rewarding experiences for the company’s customers,added QUALITANCE CEO Mike Parsons.

The beverage industry as part of the larger retail space is also seeing mega trends of direct to consumer, subscriptions, and bundling. Technology and data solutions are bringing new opportunities as part of a second wave of digital transformation. 


QUALITANCE is an international technology and innovation company that creates digital products and businesses for global organizations and startups. QUALITANCE uses experience design, rapid prototyping, and emerging technologies such as AI and Machine Learning to create innovative digital products and services and help large organizations step in the hyper-scalable 21st-century digital economy.

In 13 years of existence, the company has built a team of over 200 talented people across 3 continents – Europe, US & Australia, and has worked with some of the world’s biggest companies such as News Corp, Virgin, IKEA, IBM, Johnson & Johnson, and Ford on digital transformation and innovation solutions.

QUALITANCE has been recognized by the Financial Times 1000, Deloitte Technology Fast 50 Central Europe, Inc.5000 Europe, and Deloitte Technology Fast 500 EMEA as one of the fastest-growing technology companies. In 2017, QUALITANCE was awarded Company of the Year by the Employers Association of the Software and Services Industry (ANIS). In 2018, the Bucharest Stock Exchange presented QUALITANCE with the Made in Romania Award for being one of the companies that will contribute to the growth of the national economy.