Madalin Serbanescu joins the Management Team of QUALITANCE as Head of Sales
Madalin Serbanescu joins the Management Team of QUALITANCE as Head of Sales

Madalin Serbanescu joins the Management Team of QUALITANCE as Head of Sales

BUCHARESTMarch 19, 2021 – We are excited to announce the expansion of the management team by appointing Madalin Serbanescu as Head of Sales. The team led by Madalin Serbanescu will have a significant role in the development plans that the company committed to its corporate bond investors in 2020.

Madalin Serbanescu has extensive experience in information technology and banking. Before joining QUALITANCE, he led the sales and negotiation teams as a Sales Director for Capgemini, signing major contracts with local and global partners to implement complex solutions of Big Data, AI and machine learning, cloud, and digital transformation. As Deputy Director of BRD Finance, Madalin implemented the company’s business strategy, built the Direct Sales division, and created differentiating operational processes that led to significant increases in profitability. Previously, he was the Marketing Manager of BCR’s Mobile Banking division, where he launched the good.bee Mobile Banking brand and coordinated the sales of the service platform, which acquired 70,000 active customers – a record at the time.

Over the span of 15 years, Madalin contributed decisively to the strategy and results of leading companies in the local market. From the positioning of DigiTV telco business all the way to building and growing the Direct Sales team of BRD Finance, he built and capitalized on strategic approaches, successfully integrating product development and business divisions, sales and marketing.

We are delighted to welcome Madalin on our team. We are confident that his experience in technology, collaborative spirit, and ability to deeply understand customer needs will help us keep building strong and lasting partnerships in banking, technology, and utilities,” stated Mike Parsons, CEO of QUALITANCE.

I am honored to join the QUALITANCE team in this important stage of development. I really appreciate the company’s vision and experience in building digital businesses from scratch extremely fast and I am glad that I have the opportunity to support the team by developing impactful technology and innovation partnerships. I decided to continue my career with QUALITANCE not only because of the shared belief that technology can eliminate unnecessary complexity and create immediate real value in people’s daily lives, but also because I resonate strongly with the high level of attention that the company pays to digital experiences and transformational processes,” added Madalin Serbanescu, Head of Sales at QUALITANCE.

Madalin is a graduate of the Bucharest Academy of Economic Studies and holds an Master in Business Administration from the Conservatoire National des Arts et Métiers. More details on his professional experience can be found here.


QUALITANCE is an international technology and innovation company that creates digital products and businesses for global organizations and startups. QUALITANCE uses experience design, rapid prototyping and emerging technologies such as AI and Machine Learning to create innovative digital products and services and help large organizations step in the hyper-scalable 21st-century digital economy.

QUALITANCE has been recognized by the Financial Times 1000, Deloitte Technology Fast 50 Central Europe and Inc.5000 Europe as one of the fastest-growing technology companies. In 2017, QUALITANCE was awarded Company of the Year by the Employers Association of the Software and Services Industry (ANIS). In 2018, the Bucharest Stock Exchange presented QUALITANCE with the Made in Romania Award for being one of the companies that will contribute to the growth of the national economy.